About Me

Hi. I’m Jiji, a fashion and beauty writer and blogger based in Vietnam. I’ve been blogging for almost eight years now — feel free to dig into the archives if you want to see the early beginnings! I started as one of the first teen fashion bloggers and stayed on to evolve into a multi-media artist and writer, focusing on the intersection of feminism, queerness, and fashion.

Beyond freelance writing, I’m a makeup theorist, which led me to curate a show called “MOST IMPORTANT UGLY” at Bui Vien Street in Vietnam in 2018.

Feel free to reach out for consulting, business inquiries, or collaborations at [email protected]. I love working with rebels in the fashion and beauty space and thrive on having intelligent conversations about seemingly frivolous things. Let’s chat about makeup, lingerie, fashion, and feminism — if you’re up for it.

Scroll to Top